• by Larissa Faw , March 2, 2018

Fairlife, a beverage brand distributed by Coca-Cola is expanding its partnership with AOR Doner by adding strategy and creative responsibilities for fairlife YUP! and Core Power protein shakes without a review. 

Doner will oversee a 360-degree marketing and advertising program for this expanded portfolio that will now include both current products and future product innovations. The MDC Partners-owned shop’s Detroit office will continue to handle the growing business.

Most recently, the two companies introduced the “Good Morning” creative to showcase the brand’s signature product, fairlife Ultra-Filtered Milk.

Doner has held the Fairlife business since 2016 and has been working with Coca-Cola in some context since winning a review in 1995.