• by Larissa Faw , March 5, 2018

Digital commerce agency Astound Commerce is merging with Fluid, a digital customer experience and software solutions company. Terms were not disclosed.

Under the agreement, both entities will keep their names. Fluid will now run under the Astound Commerce North America umbrella.

Through the merger the combined entity adds a presence in New York. It also has operations in San Francisco, London, Munich, Hamburg, Dubai, and Toronto. The combined company employs nearly 800 people. 

Igor Gorin will lead the U.S. operations of the company as CEO.

The two shops have worked together for several years but decided to make it official by formally integrating the two teams. 

"As our customers require more support across every aspect of their digital commerce offerings, this fully integrated model prepares us for the future," stated Gorin. 

Both shops are official Salesforce partners which enable them to develop experiences using that company's platform.

Madison Alley Global Ventures and ComCap, LLC advised Fluid and Astound Commerce respectively as their exclusive strategic M&A advisors on this transaction.