Kimberly-Clark Confirms Creative Review

Consumer goods giant Kimberly-Clark has launched a creative review, the company has confirmed. 

The firm, whose brands include, Kleenex, Scott, Kotex, Depend and many others, reported advertising expenses of $665 million in 2016, according to its latest annual report. 

The firm works with a number of agencies around the world, notably Ogilvy and JWT, both part of WPP. 

K-C issued this statement: “Kimberly-Clark is assessing the current agency landscape for creative services. We regularly review our agency relationships, global and local, to ensure that we remain in touch with the latest capabilities in the industry. Beyond that, we would not be able to comment further on the status or scope of our agency relationships.”

 

 

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