TheStreet.com has consolidated media responsibilities with Generator Media + Analytics to support its online financial news, analysis, and investment products, including Jim Cramer’s Action Alerts Plus, Real Money, and other investor services.
TheStreet previously employed several agencies to manage their various media investments.
“With their integrated media services portfolio, Generator will be a great marketing partner for us,” stated Jill Marchisotto, TheStreet’s executive director for consumer marketing. “They demonstrated a process of strategic thinking, planning and activation across a full range of media properties, online and off.”
It’s the New York-based media shop’s second recent win. Perdue Foods appointed Generator as its new U.S. media agency in January.