UM Wins Expedia Assignment
- by Steve McClellan @mp_mcclellan, March 30, 2018
UM, part of IPG Mediabrands has been tapped as media AOR for Expedia’s Canadian region, the agency has confirmed.
MediaCom had previously worked with the travel company’s Canadian division.
Expedia media director for the Americas Elizabeth Dorrance noted that the agency’s data and analytics capabilities helped tip the balance in the agency’s favor.
