Audio media -- both conventional radio broadcasting and digital formats, including podcasting -- remains one of the most pervasive forms of media used by Americans, according to Nielsen’s just-released “Audio Today Report.”
In terms of weekly reach, radio actually ranks the highest among the major media tracked by …
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“Radio actually ranks the highest”.....Joe you sound surprised. But Radio has consistently been the number one reach vehicle for a long long time. And radio is strong across all demos, even younger Americans. The case for radio is a very convincing one!
I'd love to see what the weekly 3+ reach. It would be disappointing if a lot of people were only reached once.