KBS Adds Forman As Executive Director Brand Strategy

Kirshenbaum, Bond, Senecal & Partners (KBS) has appointed Laura Forman, previously with Ogilvy & Mather, as executive director, brand strategy. She will focus primarily on the agency’s recently won PODS account and Amex. 

Forman’s responsibilities also include overseeing her department of 12 brand strategists on all accounts and partnering with her data & analytics and product strategy counterparts. 


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