'Men's Journal' Enjoys 166% Audience Growth YOY

Men’s Journal claims its website has experienced 166% audience growth year-over year, increasing from 3 million monthly unique visitors to 8 million, now that online content from Men’s Fitness is getting rolled into Men’s Journal.

Last August, American Media Inc. announced it was folding print subscriptions to Men's Fitness into its other male-focused brand, Men’s Journal, which it acquired in June from Wenner Media.

AMI likely saw an overlap in content and audiences between Men’s Journal and Men's Fitness. Men’s Journal increased its frequency to 12 print issues a year and features about 50 additional pages of editorial content. 

“We have gone through five issues now of the print merger and seen it prove out. Print is doing really well,” Men's Journal Chief Revenue Officer Jay Gallagher told Publishers Daily.

Now, Men’s Fitness’ online content is being distributed throughout AMI’s brands. The URLs to Men’s Fitness' Style, Gear, Nutrition and Fitness verticals are now part of Men’s Journal’s site. The rest of Men's Fitness' online content is being rolled into its sister publications.

Gallagher said Men’s Journal is on track to reach 10 million monthly unique visitors.

Total monthly page views to the Men's Journal website have reached more than 60 million.

Men's Journal is now one of the top three men's lifestyle websites by reach, according to AMI.

"The past two years have been focused on building and deepening engagement that could be best leveraged for our partners," stated Gallagher. "Today, with the addition of this unduplicated audience, we are uniquely positioned to broaden that engagement story to an even larger and more powerful consumer base."

AMI's titles include Us Weekly, OK!, Star, Men's Journal, Muscle & Fitness, Flex and National Enquirer, among others.

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