Interpublic agency Deutsch and Starco Brands have formed a partnership that includes a “significant” shareholder stake in the company for Deutsch which also becomes the firm’s marketing agency of record.
Last year, with Deutsch’s help, Starco launched its Breathe line of environment-friendly household cleaning products.
Deutsch will execute integrated marketing campaigns for Starco Brands’ roster of products—for existing brands and new product launches--from concept and ideation to production and execution, devoting resources for strategy, research, package design, creative, media planning and production.
“Deutsch is one of the top creative agencies in the world, and brings Starco Brands a wealth of expertise, creativity and resources impossible for us or our competition to replicate,” stated Ross Sklar, CEO of Starco Brands.
Mike Sheldon North American Chairman & CEO of Deutsch, added, “Starco Brands is one of the most exciting opportunities we’ve embarked on. With a roster of ground-breaking new CPG products across a number of categories, we will help build a premier consumer products company for the 21st century.”