About half of Facebook users would pay to subscribe to a version of the popular social network that doesn’t collect their data or target them with advertising, found a survey of users conducted by Research Intelligencer and Pollfish.
The survey, which was conducted last week, was done in the aftermath of revelations about Cambridge Analytica’s breach of Facebook user data, and Congressional testimony by Facebook CEO Mark Zuckerberg about steps the social network is taking to protect its users’ data.
Interestingly, slightly more than half the respondents also said they would pay to buy their data back from Facebook.
Asked how much they would pay to subscribe annually to an advertising- and data-free version of Facebook, most respondents cited values under the $100 per year experts estimate Facebook would need to charge the average American.
Detailed results, including the amounts people would be willing to pay, are available at Research Intelligencer.