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Asda Hands Its Advertising Business To Abbott Mead Vickers BBDO

  • Campaign, Monday, April 30, 2018 9:53 AM
There may be talk of mergers in the news headlines, but there is a split afoot for Asda this morning. Campaign confirms that the supermarket chain, in talks to merge with Sainsbury's, has ended its two-year relationship with Saatchi & Saatchi and handed the ad brief to Abbott Mead Vickers BBDO.

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