Unlike the New York NewFronts, which are spread across the city over the week, this event will be held in one location: NeueHouse Hollywood.
The NewFronts will feature presentations from digital programmers geared toward brands and media buyers.
"We expect to see even more out-of-the-box programming in the mix, taking full advantage of emerging formats ranging from virtual reality to podcasts," said Anna Bager, executive VP of industry initiatives for the IAB.