Laughlin Constable has been named creative AOR for Mills Fleet Farm, the Midwest retail chain. LC will manage all creative concepting and production for television, OOH and radio advertising.
According to the agency, Mills Fleet Farm wants to increase brand and product awareness with consumers in both existing and new markets, as it plans to open five new stores in Wisconsin and Iowa in 2018.
“We need to develop a bold campaign to continue to drive brand appeal and sales growth,” stated Terry Brophey, chief marketing officer of Mills Fleet Farm. LC is the right agency partner, he added, "to showcase our deep assortment of products and reinforce the strong emotional connection to our audience.”
LC is responsible for Mills Fleet Farms’ advertising campaigns as well as assisting with all creative assets for catalogs, print ads and sponsorships. The first creative campaign will debut later this summer.