• by Ray Schultz , May 10, 2018

The Data & Marketing Association (DMA) has created a certificate program to help marketers learn and pursue ethical data practices.

Email marketers and others who enter the program will be trained on the steps needed to comply with the DMA’s ethical standards and relevant laws at the state, federal and international levels. This includes Europe’s General Data Protection Regulation (GDPR).

In addition, the program covers 2017 revisions to the DMA’s ethical guidelines, covering consumer notice and choice in data onboarding, Internet-connected devices and other advances in technology.

Also included in the coursework are topics such as data governance for artificial intelligence, requirements for data security and best practices in creating a data privacy policy.

The regimen includes six modules and testing.

Presumably, those with certificates can present themselves and their firms as trustworthy marketers.

“It is critical that all companies across the data and marketing ecosystem abide by responsible data and marketing practices in order to maintain the trust of their customers and donors,” states Senny Boone, the DMA general counsel and head of DMA’s Ethics and Compliance department.