David’s Bridal has selected January Digital as its digital marketing agency of record, the companies have confirmed. The selection followed a review that began earlier this year.
The agency will provide paid search, product listing ads, display media, programmatic media buying, and paid social media services.
Elizabeth Crystal, CMO for David's Bridal, stated, "We look forward to taking full advantage of [the agency’s] strong, data-driven approach to digital and to integrating our teams to further our business and engage our customer."
The 68-year-old bridal and special occasion apparel retailer has 330 stores throughout the U.S., Canada, Mexico and the UK.