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Around the Net

Bacardi Positions Itself To Appeal To Millennials

Marketing Week, Monday, June 11, 2018 6:33 AM

Marketing Week has been taking a look at Bacardi's new GBP12m branding campaign to position itself around the tag line "Do What Moves You". The move is intended to boost its appeal among millennials.

Read the whole story at Marketing Week »

alcohol, brand image, london, millennials, uk

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