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Accenture Bringing Back JFK's Voice Was A Warning At Cannes To Rivals

  • MediaTel, Tuesday, June 26, 2018 6:39 AM
Mediatel has a rundown of what really mattered at Cannes this year, including Accenture winning a prize for Creative Data through using AI to recreate JFK's voice and allow him to make the speech he never got to deliver at the Dallas Trade Mart on the day of his assassination. The awards shows consultancies can combine data and creative and so is a warning to rivals, the site says.

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