Wavemaker Wins Yum! Brands Assignment

Yum! Brands Canada has selected GroupM’s Wavemaker as its new company-wide media agency responsible for all planning and buying.

The scope of Wavemaker’s remit includes digital, programmatic, search, social, television, radio and out-of-home for the client's KFC, Pizza Hut and Taco Bell fast food chains.

The agency will also supports the brands’ larger digital transformation journey, which includes investments in delivery, e-commerce and technology capabilities.

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