Study Finds Third Of Creative/Media Reviews Consolidated In Holding Cos.
- by Joe Mandese @mp_joemandese, June 28, 2018
In what appears to be a first-of-its-kind study, advertising account review tracker Comvergence analyzed two years of reviews involving both creative and media assignments and found that nearly a third were consolidated at agencies in the same agency holding company.
The study, which examined reviews assigned between April 2016 and …
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