• by Ray Schultz , July 10, 2018

Email validation firm ZeroBounce has introduced an email address scoring system based on artificial intelligence.

ZeroBounce A.I. combines data and statistical analysis to rate the quality of an email address, the company says. The rating score runs from zero to 10, with 10 the highest score.

The system also identifies positive and negative patterns of a unique address. It issues a score that can be integrated into a firm’s email hygiene process.  

This empiric rating can help email marketers anticipate “email delivery, recipient interaction and general recipient activity rates,” states ZeroBounce CEO Liviu Tanase.

The company adds that the new system’s methodology will adjust as web trends evolve.