• by Chuck Martin , July 13, 2018

A virtual reality experience has been created by Emirates, so that potential customers can explore their seats, the cabin and onboard products in advance.

The web virtual reality provides 3D seat models, a visualization engine that displays an immersive 360-degree view of the interior of the Emirates A380 and Boeing 777.

The new feature on emirates.com lets consumer navigate through the economy, business and first class cabins, as well as the iconic onboard lounge and shower spa on the A380.

“We work very hard to give our customers a world-class digital experience, stated Alex Knigge, Emirates’ senior vice president. “We are pleased to be the world’s first airline to introduce this cutting-edge web VR technology, which offers our customers an immersive opportunity to learn more about the fantastic Emirates experience before they step on board. In our usability tests with customers, we found that they particularly appreciated the 3D seat and cabin models when selecting their seats.”

The VR experience can be viewed with a VR headset like Google Cardboard or through the Emirates mobile app. Customers can purchase their seats within the 3D environment.