Cognac maker
Remy Martin has teamed with international artist Matt Moore for a limited-edition augmented reality app.
Using the Cognac environment, Moore created an AR tour including grapes and leaves from
where they are grown. The adventure allows someone with the Martin Remy app to create their own art.
“Through an imaginative new adventure of augmented reality, you’re invited to
revisit your surroundings by taking on the role of the viewer as well as the artist,” states the AR app announcement. “ARt means Augmented Reality Tour, which will be celebrated in the
form of city tours in major cities all around the world, from New York and London to Moscow and Shanghai.”
The brand leverages Apple’s ARKit technology through an art perspective
using 3D graphic elements inspired by Moore’s new visual universe, which can be redesigned by the user.