OneTrust has united mobile consent and preference management in a privacy compliance platform
Scheduled for release in August, OneTrust Mobile App Consent will help companies collect and document user consent on mobile apps, as required by the EU’s General Data Protection Regulation (GDPR), ePrivacy Directive, California Consumer Privacy Act (CCPA) and other global privacy regulations, the company says.
The platform includes website scanning, cookie banners and data subject rights requests.
Companies can use it “power the backbone of their marketing compliance activities,” states Blake Brannon, vice president, product, OneTrust.
According to OneTrust, the new product lets companies to integrate these capabilities into mobile apps:
OneTrust adds that changes to consent can be integrated with marketing automation and CRM tools.