OneTrust has united mobile consent and preference management in a privacy compliance platform
Scheduled for release in August, OneTrust Mobile App Consent will help companies collect
and document user consent on mobile apps, as required by the EU’s General Data Protection Regulation (GDPR), ePrivacy Directive, California Consumer Privacy Act (CCPA) and other global privacy
regulations, the company says.
The platform includes website scanning, cookie banners and data subject rights requests.
Companies can use it “power the backbone of
their marketing compliance activities,” states Blake Brannon, vice president, product, OneTrust.
According to OneTrust, the new product lets companies to integrate these
capabilities into mobile apps:
- Initial consent acceptance on app load— This is utilized by firms capturing consent prior to using accessing the app.
- Just-in-time
consent interfaces — This feature allows app developers to have contextual consent requests when the user is accessing a particular feature.
- Mobile app privacy preference center
— Consent and preferences are centrally maintained and can be accessed from within or outside the app.
- Proof and records of ‘content receipts’ — As required by law,
consent history is maintained in a central consent receipt database.
- Consent and marketing analytics dashboard — Brands can use this to gauge the success of their consent program.
OneTrust adds that changes to consent can be integrated with marketing automation and CRM tools.