• by Ray Schultz , July 19, 2018

OneTrust has united mobile consent and preference management in a privacy compliance platform 

Scheduled for release in August, OneTrust Mobile App Consent will help companies collect and document user consent on mobile apps, as required by the EU’s General Data Protection Regulation (GDPR), ePrivacy Directive, California Consumer Privacy Act (CCPA) and other global privacy regulations, the company says.   

The platform includes website scanning, cookie banners and data subject rights requests.

Companies can use it “power the backbone of their marketing compliance activities,” states Blake Brannon, vice president, product, OneTrust. 

According to OneTrust, the new product lets companies to integrate these capabilities into mobile apps:

• Initial consent acceptance on app load— This is utilized by firms capturing consent prior to using accessing the app.
• Just-in-time consent interfaces — This feature allows app developers to have contextual consent requests when the user is accessing a particular feature. 
• Mobile app privacy preference center — Consent and preferences are centrally maintained and can be accessed from within or outside the app.
• Proof and records of ‘content receipts’ — As required by law, consent history is maintained in a central consent receipt database.
• Consent and marketing analytics dashboard — Brands can use this to gauge the success of their consent program.  

OneTrust adds that changes to consent can be integrated with marketing automation and CRM tools.