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'The Guardian' Proves Fraudsters Target Video And Ads.txt Works

According to eMarketer a recent test carried out by The Guardian showed that not only does that ads.txt system work, but fraudsters are targetting video. With ads.txt initiated the news site found all ads sold on its behalf were served on its site. However, with no ads.txt in place 72% of spend went to unauthorised programmatic sellers.

Read the whole story at eMarketer »

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