Meredith’s Allrecipes food site is partnering with Tito’s Handmade Vodka for an artificial intelligence-powered virtual bartender.
The virtual bartender chatbot Barkeep can
converse with users and provide curated drink recommendations, providing information about cocktails and mixology in real time.
The chatbot can be used from within Facebook Messenger and is
powered by Meredith’s Shopper Marketing API.
"We're committed to using technology to make it easier and faster for cocktail enthusiasts to find recipe inspiration and execute their
ideas,” stated Corbin de Rubertis, vice president of innovation for Meredith Corp. “Barkeep is a fun, interactive way to make mixology and bartending more accessible. We're equally
committed to helping our brand partners like Tito's engage shoppers where they are and capture the growing consumer interest in ecommerce purchase and delivery of spirits."
Tito’s
Handmade Vodka will be featured when vodka discussions come up with the chatbot and Tito’s will appear within Allrecipes Mixer Cards. Tito’s partnered with media agency KSM South for the
chatbot.
"The virtual bartender allows us to help our fans make hand-crafted cocktails in real time and gives us the ability to deliver on demand, bringing the bar one step closer to
you,” stated Nicole Portwood, vice president brand marketing, Tito's Handmade Vodka.