Most Marketers Plan To Go Direct-To-Consumer, Bypass 'Walled Gardens'

• by Joe Mandese  @mp_joemandese, July 31, 2018

Nearly two-thirds of marketers (64%) believe major brands will develop direct-to-consumer digital media strategies that bypass so-called walled gardens like Amazon, Google and Facebook within the next five years.

That’s the top finding of a survey of ad executives conducted by Advertiser Perceptions Inc. for Research Intelligencer in July.

Only ...

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.