• by Larissa Faw , August 8, 2018

Blink Fitness is appointing AnalogFolk as its first “experience” AOR to improve digital innovation across the value fitness chain's entire business, including its digital products and in-gym experience.

There was no incumbent during this formal review. However, this account replaces the traditional digital AOR partnership as the gym chain seeks to explore more comprehensive innovations, especially inside the clubs. 

The account will be run out of the agency's New York office with first work debuting in January 2019.

Last year, Blink and creative agency The Brooklyn Brothers introduced a campaign that featured real members who auditioned through Instagram. 

Founded in 2011, Blink Fitness has more than 90 locations open or in development throughout New York, New Jersey, Pennsylvania and California.