• by Steve McClellan  @mp_mcclellan, August 15, 2018

Champion Petfoods is expanding its marketing efforts with the appointments of three new agencies, including media shop Crossmedia, digital marketing and design firm IBM iX and PR agency Finn Partners.

Edmonton, Alberta, Canada-based Champion is the maker of premium pet food brands Orijen and Acana.

The agency appointments follow the recent hiring of CMO Julie Washington, who will oversee the development of the company’s brand and communication initiatives.

According to the company, the three agencies will collaborate to develop Champion’s future marketing strategy, with IBM iX helping to lead the work of consumer campaigns.

Finn Partners will oversee traditional and digital communications, including managing the brand's public relations, social media and influencer initiatives. Crossmedia will focus on media planning and buying. 

“Our three new agency partners have immediately added value, while working in an integrated and collaborative manner that has resulted in a number of exciting insights and ideas to enhance our marketing presence,” stated Washington.