A handful of boutique agencies and consultants in New York and the UK are joining forces to form a new entity called Together Group.
The group, which will be based in London, will offer ecommerce and digital experience services with an initial focus on purpose-driven and digital transformation efforts for fashion, beauty and hospitality brands.
Among the agencies joining the group are New York-based Sweden Unlimited, an ecommerce creative agency which has a client roster including Estee Lauder, Kate Spade and W Hotels.
Also part of the group are the UK’s Folk Commerce, agency Skywire and ecommerce consultant 5XThinking.
The companies within the group are combining via a share swap that is being engineered by venture capital firm MatCap LLP.
Together Group has appointed Christian Kurtzke global CEO. Previously he was CEO of Porsche Design Group and a principal at strategic advisor Boston Consulting Group.
“We are building an agile Champions League team of owner-led agencies combining purpose-driven strategic transformation with brand-led creative power, highly experienced technological execution and effective activation of people,” stated Kurtzke. “But the most important differentiation is our collaborative culture,” he added.
"For us, joining this innovative model means supercharging our agency, dramatically accelerating our global expansion with the help of like-minded, ambitious and experienced entrepreneurs," said Leja Kress, CEO Sweden Unlimited.