The worldwide wearables market grew 6% during the second quarter, according to the latest worldwide quarterly wearable device tracker by International Data Corporation (IDC).
Wearable shipments reached 28 million units, with dollar volume growing to $4.8 billion, driven by the popularity of smartwatches with relatively high prices.
Shipments in North America, Japan and Western Europe declined 6% while emerging markets including Asia/Pacific, Central and Eastern Europe, Middle East, Africa and Latin America grew 14%, as wristbands in those markets remained in high demand due to the low prices.
"Two key forces were at work during the quarter: stronger demand for smart wearables, and slower declines in the basic wearables market," stated Ramon T. Llamas, research director for IDC's wearables team. "Users have come to want more from their wearable devices, and smart watches have met that demand. Additionally, relative newcomers to the smartwatch market like Fitbit and several Chinese vendors have seen steady growth.”
Apple retained its lead in the wearables market, shipping 5 million devices. Apple market share for the second quarter was 17%, followed by Xiaomi (15%), Fitbit (10%), Huawei (7%) and Garmin (5%).