• by Wayne Friedman , September 11, 2018

Lionsgate OTT executive Julie Uhrman has been named to a newly created post at Playboy Enterprises: president of media.

Uhrman will oversee the company's media offerings across all its platforms. The company says it will build Playboy's current subscriber base and strengthen product offerings in the digital and physical space. 

This will include developing new content partnerships and developing virtual and augmented reality opportunities. Uhrman will use her knowledge of the gaming business to create new products.

At Lionsgate, Uhrman had been executive vice president-general manager of Over-The-Top Ventures. Responsibilities include overseeing streaming franchises, including Tribeca Shortlist, Comic-Con HQ and the Laugh-Out-Loud in partnership with Kevin Hart and Pantaya. 

Before Lionsgate, she had been head of platform business development at Jaunt, Inc, a cinematic virtual-reality company, developing and extending relationships with Samsung, LG Electronics and Google.

Playboy says it amasses more than $1.5 billion in annual retail sales of Playboy consumer products in 180 countries.