• by Larissa Faw , September 20, 2018

Publicis Media (PM) launched its global Commerce practice in March. Now, the agency is announcing the group's regional leadership across Americas, APAC and EMEA.

Amy Lanzi joins PM to oversee the Americas practice, having previously worked at TPN, a retail marketing agency within Omnicom. There, she led the New York office and was responsible for driving the agency’s business, leading the expansion of its service offering and integrating with agency partners across the holding company.

Jonathan Lewis-Jones will remain within the Publicis family to serve as EMEA head after serving as global commerce director at Starcom, where he helped develop commerce capabilities across the group and built commerce propositions for some of the network’s largest global clients, such as P&G, Samsung and PUIG.

Also, Samrat Sengupta is hired as regional practice lead, APAC. He will work closely with PM's data sciences practice, reporting directly into Navaneeta Das, head of product and client development, PM. His wide-ranging ecommerce experience includes leadership roles at Rocket Internet across Asia and Africa, as well as Tokopedia, the largest online marketplace in Indonesia.

Each regional practice lead will be responsible for leading and driving the Commerce Practice within their region for PM, spanning all agency brands, including Starcom, Zenith, Digitas, Spark Foundry, Blue 449 and Performics.

The collective team will report to Ali Nehme, global practice lead, commerce, PM. “Commerce has become a priority for our clients and they are increasingly looking to us as their partner that can bring a blend of media, sales, content, data and tech expertise to help drive decisions in this important and growing space,” said Nehme.