BikeNWA Appoints Walrus As Its First AOR

BikeNWA is appointing Walrus as its first AOR as the Northwest Arkansas advocacy group seeks to raise its cycling profile. The remit includes strategy, creative, media, and PR.

While this is a regional brand, Walrus is charged with launching a national campaign focused on positioning Oz Trails, 250 miles of mountain bike trails running through the Ozark Mountains, as a premier destination for cycling and outdoor enthusiasts across the country. This new consumer marketing effort for the client will launch this winter.

The organization is supported with grants from the Walton Family Foundation and the U.S. Department of Transportation in addition to local and state funding.
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