Virginia Green Lawn Care is assigning additional responsibilities to creative AOR Elevation following a formal review. The new remit consolidates creative, planning, media and website work under
one shop to deliver a more cohesive marketing strategy, says Pam Orsi, marketing director, Virginia Green.
Elevation was previously responsible for Virginia Green creative that includes the
well-known “Respect the Lawn” campaign, featuring a Jack Russell terrier named “Buster." This creative concept will be continued in coming work, says an Elevation
representative.
Virginia Green provides commercial and residential lawn care in the Richmond, Williamsburg, Charlottesville and Fredericksburg areas.