Virginia Green Lawn Care is assigning additional responsibilities to creative AOR Elevation following a formal review. The new remit consolidates creative, planning, media and website work under one shop to deliver a more cohesive marketing strategy, says Pam Orsi, marketing director, Virginia Green.
Elevation was previously responsible for Virginia Green creative that includes the well-known “Respect the Lawn” campaign, featuring a Jack Russell terrier named “Buster." This creative concept will be continued in coming work, says an Elevation representative.
Virginia Green provides commercial and residential lawn care in the Richmond, Williamsburg, Charlottesville and Fredericksburg areas.