Macy’s has selected Madras Global to support creative automation work for Macy’s e-commerce platform, in collaboration with Macy’s existing internal teams. The selection came after a formal review.
Madras was tapped to provide high-volume digital advertising and marketing services, from high-speed retouching to delivery of email and site content that will support the entire Macy’s and Macys.com portfolio.
Since 2011, portions of the creative production and retouching work for Macys.com had been handled by Madras’ sister company, 2adpro. The new partnership gives Macy’s access to Madras’ big brand strategic and creative teams.
“We are excited to continue to build on our relationship with Madras as part of this next evolution of our creative partnership,” stated Chuck Hansen, group vice-president, marketing operations for Macy’s. “Our always on approach to marketing with the goal of creating customized and relevant connections with our customers will be further enabled by the scalability and speed of delivery that Madras brings to the table.”