Mongolian Concepts is appointing T3 as the restaurant operator's new agency partner to overhaul Genghis Grill's web design.
The Austin-based agency will leverage its “Restaurant Accelerator” platform that combines design and technology to develop a mobile-first structure to create a branded online ordering and loyalty offering for the client.
Mongolian Concepts can then replicate this formula across its other restaurant brands, including bd's Mongolian Grill and Flat Top Grill.
T3's Accelerator platform is credited with helping the agency develop quite a niche with the restaurant industry. Now, there are 16 QSR clients on its roster, including Pizza Hut, Cinnabon, Auntie Anne's, Moe's Southwest Grill, Torchy's Tacos and others. T3 claims this platform is responsible for driving $2 billion in restaurant sales and has acquired over 60 million loyalty members for T3’s clients.