Cutwater Wins Unison AOR

Unison Home Ownership Investors is appointing Cutwater as creative agency of record following a formal review. Both are based in San Francisco.

This partnership follows the financial provider's June issue of $40 million in Series B financing led by F-Prime Capital and joined by Citi Ventures and Royal Bank of Canada.

As AOR, Cutwater will work under the direction of Unison’s marketing team, led by newly appointed chief marketing officer, Cari Jacobs to raise consumer awareness as a challenger brand.

The company provides capital to individuals to purchase homes in 22 states and Washington, D.C. 

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