Commentary

ID Comms Expands To The U.S.

UK-based media and marketing consultant ID Comms opened its New York office last week with a bit of fanfare — a reception at the posh British Residence in New York’s Turtle Bay area, just blocks from the UN. 

That’s kind of a big deal for a UK firm — only the most connected and successful companies are bestowed with such an honor. 

Among other services, ID Comms does media audits, as well as agency search consultant work. The big recent pitches it helped run include Puma, GSK and LVMH. 

It’s also in the thought leadership game. In September, it released a study on deteriorating trust levels between agencies and clients. 

Tom Denford, one the firm’s cofounders (along with David Indo), has relocated to New York and is leading its North America operation as CEO.

The new office is in the Chelsea neighborhood of Manhattan.

 

 

 

 

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