• by Chuck Martin , November 20, 2018

To further the development of its augmented reality Lenses, Snap is launching a partner program to build new AR engagements for brands.

Partners already include agencies and individual experts engaging in building immersive AR Lenses.

“Today we are announcing the launch of a Lens Creative Partners program specific to building AR Lenses for brands,” stated a Snap blog post. “By expanding our network of skilled creators, we continue to lower the barrier for brands to create and run sponsored AR, meanwhile championing the creative community.”

More than 150 Snap creative partners are certified, including Booyah Advertising, Ignite Social Media, Adobe, Fetch, TBWA, DDB Worldwide, Marcel, Resolution Media, Avatar Labs, Mindstream, Nedd, BETC Digital, Blnk and Wunderman.

The partners program aims to help advertisers connect with the Snapchat community through the creation of new AR Lens experiences.