Pioneering new media (MTV, AOL) researcher Marshall Cohen has been named an advisor to Diesel Labs, an early-stage content analytics and audience segmentation venture.
Diesel, which was founded by senior members of another social media and TV analytics firm Bluefin Labs, when it was acquired by Twitter in 2013, focuses on aligning video content with consumers based on their relevance.
Concurrently, Diesel also named another AOL vet, consultant Ron Grant, an advisor.
Grant is managing partner of Saddle River Group.
Cohen is founder and president of Marshall Cohen Associates LLC.