• by Fern Siegel , November 26, 2018

Like its network peers, NBCU’sTelemundo Enterprises has created an ecommerce platform to monetize the Telemundo fan base.

ShopTelemundo.com includes Telemundo and Universo branded items, such as shirts, mugs and bags.

Peter Blacker, executive vice president, digital media-emerging business for NBCUniversal Telemundo Enterprises, states that the site is part of the vision to “strengthen the relationship with our audience.”

He says the ecommerce strategy underscores an effort to be the “voice for Latinos everywhere.”

Items from the network’s popular daytime and prime-time programs, such as “Un Nuevo Día,” “Al Rojo Vivo” and “El Señor De Los Cielos," are available.

There is also inventory for Universo’s reality shows “Larrymania” and “The Riveras.”

Specific items for the holiday season will be featured, as will branded products for the network’s Summer of Soccer 2019.

ShopTelemundo supports the company’s corporate social-responsibility partners and programs, such as “El Poder en Ti” (The Power Within You).

Telemundo Network features original Spanish-language entertainment, news and sports content. The company says it reaches 94% of U.S. Hispanic TV households in 210 markets.