Kohl's Leads In Cyber Monday Growth, Amazon In Market Share, Study Says

Kohl’s led the way in online sales growth on Cyber Monday, experiencing a 42% gain year-over-year, according to Edison Trends. 

Nordstrom came in second with a 33% increase, followed by Macy’s with 30%. 

In contrast, Amazon generated 17% growth, while Jet.com suffered a 39% decline.

Macy’s had a 36.4% market share in its category compared to 31.7% for Kohl’s, 20.9% for Nordstrom, and 9.8% for J.C. Penney. But Amazon dominated with a 72.1% market share. 

Walmart achieved 10.4%, while Target came in at 10% and Sears had market share of 1.2% 

Nordstrom saw the highest cost-per-order increase at $12. But J.C. Penney enjoyed a decline ($10), as did Target $5). Amazon had a $3 cost hike.

Edison Trends analyzed anonymized and aggregated email receipts on purchases by 3 million Americans.



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