WorkInProgress has been named AOR for family dining chain Village Inn after a competitive review.
The scope of work includes creative, with TV, online video, radio and digital to support the client’s e-commerce platforms.
The agency is tasked with strengthening the brand and increasing brand awareness, affinity, and traffic.
“We were drawn to WIP because of their ability to create breakthrough work that spurs people into action," stated David Craven, vice president of marketing and culinary of Village Inn. "We're in a highly competitive and commoditized category and WIP will help us stand out, meaningfully and authentically."
WorkinProgress was founded in 2016 by a group of former Crispin Porter + Bogusky employees who were credited with helping turn around the fortunes of client Dominos, the pizza chain.
The agency’s first work for Village Inn will launch in January.