Pringles, which advertised in the Super Bowl for the first time in 2018, will be back for Super Bowl LIII next year, the Kellogg's brand tells Marketing Daily.
In last year's game, the snack brand and its agency, Grey Group, debuted its "Flavor Stacking" campaign with a 30-second spot (below) starring Bill Hader and Rhys Thomas, who also directed the ad.
The premise: Because of the chips’ shape, Pringles of various flavors — like bacon, loaded baked potato and jalapeño— can be stacked together to create numerous new flavor combinations. (With even more flavors introduced since last February, Pringles reports that there are now some 318,000 possible flavor combos.)
Pringles confirms that it's continuing the Flavor Stacking campaign for the Super Bowl LIII spot, but isn't yet revealing more specifics.
The brand's game campaign will also include digital media, social media and PR.