Tourism Australia has announced the appointment of M&C Saatchi to manage its global creative services account, after a review.
Clemenger BBDO in Sydney and Drogra5 in New York were among the incumbents. Saatchi's pitch was spearheaded by its office in Sydney.
Starting next month M&C Saatchi will provide Tourism Australia with global brand, advertising and production services.
Tourism Australia Managing Director John O’Sullivan stated, “I think Tourism Australia has set a pretty high benchmark in recent years with its marketing work and the brief we put together for this tender was very much about building upon that. The caliber of responses we received was exceptional. In the end, M&C Saatchi proved to be the stand-out agency in terms of their strategic and brand thinking as well as the culture and operating model we wanted for our business.”
The tourism board indicated that the new deal with Saatchi has an initial three year period with options to extend the contract for two additional 12-month periods.