Kia To Unveil In-Car Tech For 'Emotive Driving' Future

In a move aimed at a post-autonomous driving era, Kia Motors plans to show new technologies including an analysis of a driver’s emotional state.

Kia’s ‘Space of Emotive Driving’ exhibit at the coming CES in Las Vegas will highlight the concept of a new Real-time Emotion Adaptive Driving (READ) system, technology created in collaboration with the MIT Media Lab.

The READ system can optimize and personalize a cabin space in a vehicle by analyzing a driver’s emotional state in real time through artificial intelligence, bio-signal recognition technology, according to Kia.

“We have developed READ system to create an interactive future mobility in-cabin space by converging cutting-edge vehicle control technology and AI-based emotional intelligence,” stated Albert Biermann, president and head of research and development division of Kia Motors. “READ system will enable continuous communication between drivers and vehicles through the unspoken language of emotional feeling, thereby providing an optimized human senses-oriented space for drivers in real-time.”

2 comments about "Kia To Unveil In-Car Tech For 'Emotive Driving' Future".
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  1. R MARK REASBECK from www.USAonly.US , December 20, 2018 at 9:52 p.m.

    Sounds good till we hit those emotional 3-5 days a month, if ya know what I mean.
    For Pete's sake stop it already...............Shut Up and Let us Drive.

  2. Chuck Martin from Chuck Martin replied, December 20, 2018 at 10:20 p.m.

    Just relaying what is happening in the market, Mark. This one is a longer-term conccept, of course.

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