Empower Lands PetSmart Media Duties

PetSmart is appointing Empower as the pet chain's new media agency of record following a formal review. Incumbent OMD held the account since 2014. 

Led out of Empower’s Cincinnati headquarters, the agency will oversee all traditional media planning and buying responsibilities in the U.S.  Their key challenge will be chasing pet parents in an ever-evolving video landscape, says an agency representative. 

Pile and Company lead the agency search.



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