OTT video programmer Cheddar has selected MightyHive as its partner for programmatic advertising services.
MightyHive is tasked with extending the reach and impact of programmatic campaigns for the client. Cheddar will also partner with MightyHive to implement and leverage Google Analytics 360 for full end-to-end performance tracking across web, mobile, and connected TV.
“Several of our clients asked us to extend the campaigns we were doing for them across the web. We saw an opportunity, need, and in MightyHive, a solution to do and measure this,” stated Jon Steinberg, Cheddar’s founder and CEO.