'Core' Digital Ad Demand Climbs 7.8% In November

Driven by surging demand for online video, social and radio inventory, core digital ad spending expanded 7.8% in November, according to a UBS analysis of the latest data from Standard Media Index.

While that represents a slowdown from the 11.0% rate of expansion core digital ad inventory experienced during the past 12 months, the UBS analysts said their “broader industry checks” remain positive -- especially demand for Google and Amazon.

The UBS analysts noted that December data will be telling for digital advertising demand, because of the relative weight the month has vis a vis holiday-season demand.

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